31 Insanely Useful Resources for Writing a Bestselling Book in 2017 E-Marketing & E-Business Trends 

31 Insanely Useful Resources for Writing a Bestselling Book in 2017

You’d love to learn how to write a bestselling book, right? Problem is, it’s scary. You’re not even sure what goes into writing a book, let alone a bestselling one. The good news? Below you’ll find 31 fantastic resources to help you write a bestselling book. (If you’re feeling a little overwhelmed by how many(…)

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What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith E-Marketing & E-Business Trends 

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Mari Smith, “Queen of Facebook” and Forbes’ #4 “Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline. (P.S Make sure to catch Mari’s keynote at Unbounce’s Call to Action Conference in June — blog readers get 15% off tickets until May 25th).

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Ignored Your Blog for Months? 13 Tips for Getting It Back on Track E-Marketing & E-Business Trends 

Ignored Your Blog for Months? 13 Tips for Getting It Back on Track

Come on, fess up! You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect. Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just a wasteland of stale posts. You’re bugged by the numbing guilt that you’ve let yourself down, and even worse,(…)

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The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” E-Marketing & E-Business Trends 

The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing”

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin.
MECLABS Institute (MarketingExperiments’ parent company) developed the Conversion Index to help get past these problems.

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Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW] E-Marketing & E-Business Trends 

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

In this interview, best-selling author and agency marketing thought leader Mitch Joel explains how the agency landscape is changing, and why agency marketers who overlook optimization will get left in the dust. (Psst. Mitch is speaking at Unbounce’s Call to Action Conference in June — blog readers get 15% off tickets until May 12th.)

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Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between) E-Marketing & E-Business Trends 

Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

With hundreds of marketing conferences to choose from, it’s risky running a large-scale event as a mid-sized brand. It’s the ultimate mistake to host a forgettable, generic conference, so it’s paramount you stand out and leave your attendees smitten. We’ve learned that the visual branding—from the typeface to the venue’s way finding—is critical. Get our learnings from behind the scenes of CTAConf.

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The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have E-Marketing & E-Business Trends 

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can bridge it.

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The Prospect’s Perception Gap E-Marketing & E-Business Trends 

The Prospect’s Perception Gap

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can bridge it.

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Rank Checker Update E-Marketing & E-Business Trends 

Rank Checker Update

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.

If ever the toolbar button doesn’t work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it.

Years ago we created a new logo for rank checker which we finally got around to changing it today. 🙂

Rank Checker.

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