Affiliate Marketing: The Most Complete Guide Ever E-Marketing & E-Business Trends 

Affiliate Marketing: The Most Complete Guide Ever

Let’s talk about that holy grail of bloggers everywhere — Making money while you sleep. This is how you imagine it’ll work… You’ll launch a blog, get some readers, and sell them stuff. People will snatch up your cool offers, and before you know it you’ll be retiring to an island retreat somewhere. Because that’s(…)

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10 Questions to Ask Yourself When Your Conversion Rates Are Below Average E-Marketing & E-Business Trends 

10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

Often, conversion rates are only addressed when they become alarming, leading marketers to make knee-jerk changes to their landing pages and websites. But a true A/B test should be based on scientific research and methods, not panic. Here are 10 questions to help you craft smarter hypotheses that will bring you bigger wins.

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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page E-Marketing & E-Business Trends 

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Rotating sliders (or banners) are considered an internet “best practice” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how TransUnion can optimize the first four to six inches of its landing page, currently devoted to a rotating slider.

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Why Traffic Shaping is So Dang Fantastic for Conversion Rates E-Marketing & E-Business Trends 

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Take a look at your analytics. Chances are you have high-traffic pages that don’t get many conversions and high-converting pages that don’t get much traffic. Fortunately, traffic shaping offers a simple way to move visitors from high-traffic pages to high-converting pages. But wait, WTF is traffic shaping and how does it work? You have questions, we have answers.

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How Big Brands Use Urgency to Drive Conversions During the Holidays E-Marketing & E-Business Trends 

How Big Brands Use Urgency to Drive Conversions During the Holidays

This holiday, while you’re fretting over the perfect gift, big-brand retailers are singing carols as the dollars to roll in. But how do they do it? How do they make us want to buy so feverishly every year? One word: Urgency. See how the big brands are using urgency in their holiday marketing, and how you can apply the same strategies to your landing pages.

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Note to Self, On Time Management E-Marketing & E-Business Trends 

Note to Self, On Time Management

My time management has been shitty lately. (And by “lately” I mean “for the last 24 months or so.”) Here’s what people say I should do to get my calendar, schedule and life under control. You should probably take some of the advice in here, too.

The post Note to Self, On Time Management appeared first on Copywriting For Start-ups And Marketers.

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How Unbounce Used Overlays to Get 3,000+ Leads [Case Studies] E-Marketing & E-Business Trends 

How Unbounce Used Overlays to Get 3,000+ Leads [Case Studies]

Unbounce has been testing lead gen overlays on our website and blog for the past year. Using just two overlays, we were able to collect 3,200+ leads and signups for Conversion Rate Optimization Day and Digital Agency Day. Here’s what we learned, and how you can apply our learnings to your own overlay strategy for maximum conversions.

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The #1 Reason You Get Writer’s Block (and How to Fix It for Good) E-Marketing & E-Business Trends 

The #1 Reason You Get Writer’s Block (and How to Fix It for Good)

Is writer’s block getting in the way of your freelance copywriting business? In this post, a copywriter from the #1 direct response business on the planet shares his secrets for breaking through writer’s block.

The post The #1 Reason You Get Writer’s Block (and How to Fix It for Good) appeared first on Copywriting For Start-ups And Marketers.

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