It sounds so enticing, right? Tinker around on the side, creating a few websites, and before you know it, you’re earning hundreds or even thousands of dollars per month, giving you the freedom to quit your job, travel the world, and live like a millionaire without anything tying you down. It’s the dream lifestyle, and(…)Read More
Conversion rate optimization (CRO) might be trending, but that doesn’t mean it’ll be short-lived. If you’re not doing it — or you’re not doing enough of it, you could be letting conversions (and thus sales) slip through your fingers and into the hands of your competitors. Get up to date on the latest CRO best practices and trends during CRO Day 2016, a full day of online events for conversion-driven digital marketers, happening Thursday, September 29, 2016.Read More
Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader. BONUS: our free cheat sheet will help you identify bad subject lines (and fix them).Read More
…they make changes to thought sequences. This article shows how the most advanced optimization experts optimize for their customers.Read More
Since launching the Call to Action podcast, we’ve had the opportunity to interview some of the industry greats, from HubSpot’s Ginny Soskey to NextView Ventures’ Jay Acunzo. It’s a tough job rounding up our favorite episodes (because, we love ‘em all) but someone has to do it. Enter Call to Action host Stephanie Saretsky. She has shared her top five episodes of all time. They’re actionable, hilarious and brimming with creative approaches to marketing.Read More
But you’re just a little old blogger, right? Why would popular magazines like Forbes, WebMD, and Redbook be interested in you? You might be surprised. Thousands of magazines appear on the newsstands and in readers’ mailboxes every month, and they’re constantly on the lookout for new writing talent. Yes, your audience as a blogger may(…)Read More
Freelance copywriters struggle to ask for what they’re worth and get paid. Sound familiar? In this post, Alaura Weaver describes the 6 steps she’s taken to turn her career from way off track (i.e., charging 2 cents a word) to earning thousands per project. All without using Upwork and such services. Read it now and take notes!Read More
What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was last writing for SEObook we were still believing in the timelines provided by Google employees on when Penguin was going to run next. Remember that? Oh, the memories.
Idiot Proof SEO Concepts You Better Not Screw Up For Me
The reason I’m back is to share a tip. Normally I don’t share SEO tips because by sharing information on a tactic, I end up burning the tactic and killing whatever potential usable market value remained on its shelf life. Why share then? Because this isn’t something you can kill; it involves people. And killing people is bad. To explain how it works though, I need to explain the two concepts I’m smashing together like chocolate and peanut butter.
The chocolate, aka Influencer Marketing – my definition of influencer marketing is having someone tell your story for you. Some people view influencer marketing as paying someone like Kim Kardashian $50,000 to post a picture of herself on Instagram holding a sample of your new line of kosher pickles. While that does fit under my definition as well, I consider that aspirational influencer marketing since her audience is primarily comprised of being aspiring to be Kim. Also equally valid is having Sally your foodie neighbor posting that picture in exchange for getting a free jar of those delicious pickles; in this particular case though the influence would be considered peer level influence since Sally’s audience is going to be comprised largely of people that view Sally as their equal, and possibly recognize that Sally as a foodie knows her food. Personally, I am biased, but I prefer lots of peer influence campaigns than a single big budget aspirational influence campaign, but I digress. If you want to learn a lot more about differences in the campaign types, I spoke with Bronco on the ins and outs of influence.
The peanut butter, aka Online Reputation Management, aka ORM – while I would hope reputation management doesn’t need to be specifically defined, I’ll define it anyhow as changing the online landscape for the benefit of a client’s (or your own) reputation. Peanut butter is a really good analogy for ORM because a lot of work gets spread around in a lot of directions, from creating hundreds of thousands of properties designed to flood the SERPs and social channels as a tail that wags the dog, to straight up negative SEO. Yeah, I said it. If negative SEO wasn’t made so much more available due to Panda, Penguin, and the philosophical neative a priori shift, in ORM would not be the industry that it is today.
So what’s the tip? You can combine these two concepts for your clients, and you can do it in a variety of different ways. Let’s walk through a few…
- Use aspirational influence to find a blogger/writer to talk about your client or product.
- Use peer influence indirectly to let a more difficult to approach blogger/writer “discover” your client and write about him or her.
- Use aspirational influence as a means to gain links to some properties. Seriously, this works really well. Some audiences will write a series of articles on whatever certain individuals writes about.
- Use peer influence to change tone/meaning of a negative article to something more benign.
- Use peer influence to find bloggers/writers to discuss concepts that can only be disucssed by referencing you or your client.
- Use peer pressure influence to get material removed.
- Use aspirational influence to change the mind of blogger/writer (think politics – this works).
- Use peer influence to change links from one target to another in source material (this occurs quite a bit on Wikipedia too).
- THE™ TRUMP® CARD©: Use aspirational influence and peer influence in combination, which I call compulsion marketing, to inspire frightening movements and witchunts (coordinated DOS attacks, protests, crap link blasts, et al).
My business partner at my influencer marketing network Intellifluence, Terry Godier, and I also refer to some of the above topics under the umbrella of dark influence. I’m sure this list isn’t even close to exhaustive, mainly because I don’t want to go too deep on how scary one can get. If you need to address such things, I still take on select ORM clients at Digital Heretix and can help you out or refer you to a quality professional that will. Combining concepts and tactics is often a lot more fun than trying to approach a tactic singularly; when possible, work in multiple dimensions.
Think of a way that I missed or some cool concepts that could be paired to be more powerful? Let me know on Twitter.
Are you still the type that need to inject a lot of energy in a business to make cash? Then the 21st century is not for such people like you. There is a notable growth in technology to an extent you can make money online through affiliate marketing sites. What does it entail? Simple. You only need to sign up and create your account and voila! Every click to your links translates to money in your PayPal or Skrill account. Guess it is time you scouted for a good site…Read More
Why do you always run away from the truth that you are a newbie in affiliate marketing? Others may call you a novice or any other term but the fact still stands that you are a beginner if you have not made a dime in affiliate marketing. What if it is two years down the line and every marketing activity is still an unfounded mystery to you? Whoa! You need not give up but follow the following tips below. Useful tips on Affiliate marketing for beginners Looking for a…Read More